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Haley Fox, a 30-year-old photographer from San Diego, regularly discusses politics with friends and family. However, when the conversation turns to the 2024 election, she feels a sense of dread.
"For a long time, there hasn't been a candidate who truly represents me," Fox explained.
"Looking at the options for 2024, it feels incredibly bleak."
Fox is not alone in her feelings. Many Americans are experiencing fatigue from the ongoing election cycle. Both President Biden and former President Trump secured their parties' nominations weeks ago, marking one of the shortest primary seasons in U.S. history and beginning the long road to the general election.
"It feels like we're watching two incumbents facing off," said Jared Sichel, a GOP strategist and co-founder of the Costa Mesa-based Republican marketing firm Winning Tuesday.
"For many, it's like living the same day over and over again."
A significant portion of voters, often referred to as "double haters," accounts for about 15% of the electorate, according to polling by USA Today and Suffolk University.
In a close race between Trump and Biden, this group could play a crucial role in the November election. However, their turnout remains uncertain.
While 84% of Californians agree that the 2024 election is "very important," fewer than 4 in 10 say they are “extremely” or “very” enthusiastic about voting for president, according to a February report from the Public Policy Institute of California.
Democrats are less enthusiastic than Republicans, and independents show more apathy than either party, the study found.
This palpable apathy has been reflected in low turnout in primaries across the country.
Despite the usual boost in attention from the national media during presidential years, only 10% of voters nationwide had cast their ballots in primaries by mid-March, as reported by The Washington Post.
California saw just 34% of registered voters cast ballots on Super Tuesday, according to the secretary of state — the second-lowest presidential year primary turnout in the state's history.
Despite the efforts of the Biden campaign to energize supporters, including a multiweek tour through key swing states, the apathy among voters persists. Biden's campaign has been active in fundraising, significantly outpacing Trump's campaign in financing.
The Trump campaign, on the other hand, has focused on legal battles and preparing for criminal trials. Trump remains active on his social media platform, Truth Social, criticizing Biden and independent candidate Robert F. Kennedy Jr.
Both campaigns are struggling to resonate with the apathetic electorate, with their messages often failing to cut through the noise.
“It feels like we've heard it all before,” Fox commented. “Democracy is at stake, the most important election of our lifetime — it's like a broken record.”
Mark Gonzalez, chair of the Los Angeles County Democratic Party, echoed this sentiment, emphasizing the need to showcase the damage done by Trump's presidency and the importance of every election, especially local ones.
Despite the challenges, some voters remain committed to encouraging turnout and combatting apathy. Breanne Deam, a 34-year-old independent from Yucaipa, has not voted in the past two presidential elections.
While she acknowledges the importance of voting, she struggles to find candidates she supports wholeheartedly.
For Fox, who voted reluctantly for Biden in 2020, the upcoming election presents a dilemma.
She cannot support Biden due to his handling of the Israel-Palestinian crisis, but she also opposes Trump. She briefly considered a third-party candidate but has since become disillusioned with the political process.
Despite her disillusionment, Fox remains somewhat engaged, consuming occasional news about the Middle East conflict before tuning out with lighthearted TikTok videos.
As the months progress towards the general election, the campaigns face the challenge of engaging an apathetic electorate amid a landscape of political fatigue and disillusionment.