A new billboard in Denver is targeting deputies to consider moving to Wyoming, highlighting the contrast in law enforcement policies and leadership between the two states.
The billboard, sponsored by the Laramie County Sheriff’s Office in Wyoming, features a message aimed at officers who may be frustrated with liberal politics influencing law enforcement in Denver. It reads, "Work in Wyoming where breaking the law is still illegal & cops are funded!"
Sheriff Brian Kozak, in office for just over a year, launched the recruitment effort due to approximately 90 vacancies in his force. He explained that their digital media campaign targeted areas where liberal politics influenced law enforcement policies, particularly focusing on Denver.
The campaign references Denver's decision to reallocate $8 million from the police budget to fund immigrant shelters and restrict police enforcement of traffic laws, contrasting this with Wyoming's approach.
The marketing strategy, including the Denver billboard, has already resulted in 40 new applications and 20 to 40 contact requests daily since its launch, according to Kozak. He emphasized the support law enforcement receives in Wyoming and the satisfaction officers feel in being able to perform their duties effectively.
While the campaign has sparked debate, with some viewing it positively, others argue that it mischaracterizes Denver's approach to policing. Mayor Johnston's office clarified that the budget adjustments were made in consultation with safety leaders to avoid impacting public services.
Despite differing opinions, the campaign has garnered support, with some Denver residents expressing interest in funding the billboard as a sign of dissatisfaction with local politics.