From Makeup Reviews to Political Power: How TikTok Influencers Are Changing the Game!

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Abby Rivera's influence stretches beyond the realm of makeup recommendations; she now has the potential to sway votes. 

Renowned for her candid videos about life as a widow, single mother, and her rare skin condition, Rivera's impact was evident when her review of It Cosmetics' Bye Bye Under Eye Bags cream garnered 16.7 million views, leading to an overnight sell-out.

However, Rivera's future on TikTok, where she connects with her audience and earns a living, is uncertain due to Congress' proposed ban on the platform. 

Rivera, who hasn't voted in 12 years, is now motivated to cast her ballot this year in response to the potential ban.

She is among many influencers, spanning beauty and political content, voicing concerns over the ban's implications for their livelihoods and their ability to mobilize voters for the upcoming elections.

The House recently passed a bipartisan measure requiring TikTok to be sold to American owners or face a ban due to concerns about its Chinese parent company, ByteDance, possibly sharing user data with the Chinese government. Senate Majority Leader Chuck Schumer hinted at a delay in discussing the bill, possibly pushing the decision close to the November election.

Former President Donald Trump, who initially supported a TikTok ban during his presidency, has since shifted his stance. 

In contrast, influencers like Keith Edwards, who supported Biden's economic plan, are apprehensive about granting presidents broad powers to remove apps from app stores.

Influencer endorsements and interactions have become integral to political campaigns. Biden and Trump have engaged with influencers in previous elections, recognizing their ability to sway young voters.

However, the ban's impact extends beyond influencers; it could disrupt communities and the economy. 

TikTok has become a primary source of news for many, especially young adults, and has played a crucial role in mobilizing voters, as seen with initiatives like Tok the Vote.

Critics of the ban argue that it would not only stifle free speech but also harm small businesses and creators who rely on TikTok for income. 

Some creators fear they won't be able to replicate their success on other platforms due to the unique culture of TikTok.

The proposed ban has sparked a campaign to #KeepTikTok, with users urged to contact their senators. 

However, the ban's impact on young voters' political affiliations remains uncertain, with some speculating that it could drive them toward alternative candidates who support TikTok, like Robert F. Kennedy Jr.

Despite her initial avoidance of political content, even Abby Rivera has taken to TikTok to explain the ban's implications to her followers, emphasizing the platform's role in her livelihood as a single mother and widow.