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As the date of the total solar eclipse on April 8 approaches, many are gearing up for the celestial event. However, for some, this day carries a different significance:
it marks the end of an era at Costco's food courts.
Costco, known for its $1.99 pizza slices and $1.50 hot dog and drink combo, has long been a favorite among members and non-members alike.
Unlike most areas of the store, the food court has historically been accessible to non-members.
But signs are pointing to a change in policy.
A recent Reddit post shared a photo of a sign from an Orlando, Florida Costco, announcing that starting April 8, 2024, an active Costco membership card will be required to purchase items from the food court.
Similar signs have been spotted at other locations, though there appears to be some variation in enforcement, according to The Street.
Costco has not yet responded to requests for clarification on the matter.
This isn't the first time Costco has attempted to limit access to its food court. Similar signs were reported back in February 2020, just before the COVID-19 pandemic disrupted daily life.
The company has also been more vigilant about checking membership IDs at self-checkout lanes to prevent non-members from taking advantage of member benefits.
Costco's reasoning behind these changes is clear: they want to ensure that the benefits of membership, including access to the food court, remain exclusive to paying members.
In a statement to USA TODAY, Costco emphasized that its low prices are possible because of membership fees, which help offset operational expenses.
These changes may serve as an incentive for more people to become Costco members. In 2023, the company reported revenue of $237.7 billion, with $4.6 billion coming from membership fees.
In addition to the $60 Gold Star memberships, Costco offers Executive memberships for $120 annually, which provide additional perks such as discounts on gas, travel, and insurance.
While some Costco members on Reddit believed that membership requirements for the food court were always in place, others recalled fond memories of enjoying the affordable food without a membership, especially during their college years.
Despite price increases on other items, Costco has maintained the price of its hot dog combo at $1.50. Former CEO Craig Jelinek once recounted a conversation with co-founder Jim Sinegal, who insisted on keeping the price low.
In response, Costco went as far as building its own hot dog manufacturing plant to maintain the $1.50 price tag.
As Costco continues to evolve its membership policies, the $1.50 hot dog combo remains a staple, a reminder of Costco's commitment to providing value to its members.